Naming and packaging Design for the Premium Cold cuts Series from Greece
Luminous Design Group - Merrale
"Naming and packaging design for the premium cold cuts series “Merrale” for Mitsopoulos Farm products.
Emphasizing on their unique quality and flavor, we thought about giving a name of Latin origins, as a strong reference to the Italian school of traditional cold cuts making.
For every package we designed a series of geometrical compositions based on abstract elements that described parts of the process as their main and defining characteristics.
A sophisticated color palette was applied through out - using gold as the defining color in order to reflect the premium feeling that these products convey."
Design Agency: Luminous Design Group
Brand / Project Name: Merrale
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Product Naming
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
Market Country: Greece
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Fresh Food
Packaging Format: Case, Sleeve
Substrate / Material: Pulp Paper