Packaging Design for a Bold New Product that's Completely Focused on Millennials

Packaging Design for a Bold New Product that's Completely Focused on Millennials / World Brand & Packaging Design Society

Influencer marketing agency IMA - MOÅ vodka

"Amsterdam-based influencer marketing agency IMA has launched its own vodka brand, MOÅ, in partnership with one of The Netherlands' oldest distilleries, Onder de Boompjes. 

It started off as a passion project, but became a testament to IMA's expertise in marketing to Millennials, from taste to bottle and package design. What's particularly interesting is the packaging itself and what it means to design for a generation that prioritises the purchase of 'instagrammable' consumer products. Especially when it comes to food and alcohol. 

This dynamic blend of old-meets-young ensured a product that would not only be realised with quality and care, but that would also be marketed with the same attention to detail to the right consumer.

This is a consumer that lives in a world of too much choice. Who often opts for more simple alternatives that stand out because of their branding. Hence the reason for developing vodka - a drink often consumed as a conscious alternative to artificially flavoured alcohol or sugar-laden cocktails."

Packaging Design for a Bold New Product that's Completely Focused on Millennials / World Brand & Packaging Design Society
Packaging Design for a Bold New Product that's Completely Focused on Millennials / World Brand & Packaging Design Society
Packaging Design for a Bold New Product that's Completely Focused on Millennials / World Brand & Packaging Design Society
Packaging Design for a Bold New Product that's Completely Focused on Millennials / World Brand & Packaging Design Society
Packaging Design for a Bold New Product that's Completely Focused on Millennials / World Brand & Packaging Design Society
Packaging Design for a Bold New Product that's Completely Focused on Millennials / World Brand & Packaging Design Society
Packaging Design for a Bold New Product that's Completely Focused on Millennials / World Brand & Packaging Design Society
Packaging Design for a Bold New Product that's Completely Focused on Millennials / World Brand & Packaging Design Society
Packaging Design for a Bold New Product that's Completely Focused on Millennials / World Brand & Packaging Design Society
Packaging Design for a Bold New Product that's Completely Focused on Millennials / World Brand & Packaging Design Society
Packaging Design for a Bold New Product that's Completely Focused on Millennials / World Brand & Packaging Design Society
Packaging Design for a Bold New Product that's Completely Focused on Millennials / World Brand & Packaging Design Society

Design Agency: Influencer marketing agency IMA
Brand / Project Name: MOÅ vodka
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Creation
Design Deliverables: Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Visual Brand Identity
Location: Netherlands
Market Country: Netherlands
Market Region: Europe
Project Type: Agency Promotional / Self Published
Project Category: Spirits
Packaging Format: Bottle
Substrate / Material: Glass