Scotland's Family Dairy Launch for New Skyr Product

Scotland's Family Dairy Launch for New Skyr Product / World Brand & Packaging Design Society

threebran - Graham's The Family Dairy - Skyr

"Graham’s the Family Dairy wanted to expand their product range and launch their version of this Icelandic style yogurt. It’s a saturated market so a high impact and disruptive design was key.

Our creative solution was to focus on delivering a contemporary look and feel, rather than play off authentic provenance cues that many of the competitor brands were doing. 

The resulting pack design features strong diagonal lines, which creates immediate stand out from competitors as their packaging design all lean towards horizontal lines and shapes. Bold colours and core flavour photography help consumers navigate the flavour options within the range, from vanilla to superberry, victoria plum to passion fruit."

Scotland's Family Dairy Launch for New Skyr Product / World Brand & Packaging Design Society
Scotland's Family Dairy Launch for New Skyr Product / World Brand & Packaging Design Society
Scotland's Family Dairy Launch for New Skyr Product / World Brand & Packaging Design Society
Scotland's Family Dairy Launch for New Skyr Product / World Brand & Packaging Design Society
Scotland's Family Dairy Launch for New Skyr Product / World Brand & Packaging Design Society
Scotland's Family Dairy Launch for New Skyr Product / World Brand & Packaging Design Society
Scotland's Family Dairy Launch for New Skyr Product / World Brand & Packaging Design Society

Design Agency: threebrand
Brand / Project Name: Graham's The Family Dairy - Skyr
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Dairy
Packaging Format: Pot
Substrate / Material: Plastic