A Packaging Design Series for High-Value Nutritional Pasta from Greece

A Packaging Design Series for High-Value Nutritional Pasta from Greece / World Brand & Packaging Design Society

 Luminous Design Group - Macareux

"A packaging series for high-value nutritional pasta. The Atlantic puffins, also called Macareux [makarø], helped us naming and designing the logo, by highlighting the delicate but also multifaceted product’s nature. Minimal color palette of red, blue, yellow and green makes the product noticable. An abstract line drawing that frames the window along with pasta cutout icons our used to give the brand bold characteristics encouraging the consumer."

A Packaging Design Series for High-Value Nutritional Pasta from Greece / World Brand & Packaging Design Society
A Packaging Design Series for High-Value Nutritional Pasta from Greece / World Brand & Packaging Design Society
A Packaging Design Series for High-Value Nutritional Pasta from Greece / World Brand & Packaging Design Society
A Packaging Design Series for High-Value Nutritional Pasta from Greece / World Brand & Packaging Design Society
A Packaging Design Series for High-Value Nutritional Pasta from Greece / World Brand & Packaging Design Society

Design Agency: Luminous Design Group
Brand / Project Name: Macareux
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Product Naming
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
Location: Greece
Market Country: Multiple Countries
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Cupboard Food
Packaging Format: Box
Substrate / Material: Pulp Paper