Consumer Brand and Packaging Redesign Series of Aromatic Chocolate Beverages

Consumer Brand and Packaging Redesign Series of Aromatic Chocolate Beverages / World Brand & Packaging Design Society

Luminous Design Group - Marchoc

"Package design for a series of aromatic chocolate beverages. The various flavours of these special beverages are communicated by the use of oxymoron illustrations describing metaphorically each flavour. The color palette is composed by intense combinations along with illustrations that convey the joyful sense of the product. Typography underlines and completes the artwork as a result of the manual work that’s needed for the preparation of these unique beverages."

Consumer Brand and Packaging Redesign Series of Aromatic Chocolate Beverages / World Brand & Packaging Design Society
Consumer Brand and Packaging Redesign Series of Aromatic Chocolate Beverages / World Brand & Packaging Design Society
Consumer Brand and Packaging Redesign Series of Aromatic Chocolate Beverages / World Brand & Packaging Design Society
Consumer Brand and Packaging Redesign Series of Aromatic Chocolate Beverages / World Brand & Packaging Design Society
Consumer Brand and Packaging Redesign Series of Aromatic Chocolate Beverages / World Brand & Packaging Design Society
Consumer Brand and Packaging Redesign Series of Aromatic Chocolate Beverages / World Brand & Packaging Design Society
Consumer Brand and Packaging Redesign Series of Aromatic Chocolate Beverages / World Brand & Packaging Design Society
Consumer Brand and Packaging Redesign Series of Aromatic Chocolate Beverages / World Brand & Packaging Design Society
Consumer Brand and Packaging Redesign Series of Aromatic Chocolate Beverages / World Brand & Packaging Design Society

Design Agency: Luminous Design Group
Brand / Project Name: Marchoc
Project Type : Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design
Location: Greece
Market Country: Multiple Countries
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Beverages
Packaging Format: Tin, Sleeve, Pot
Substrate / Material: Metal, Plastic, Pulp Paper