Greek White Wine Redesign Packaging and Brand Design

Greek White Wine Redesign Packaging and Brand Design / World Brand & Packaging Design Society

Luminous Design Group - Muscat of Limnos

"Wine label design for ‘Muscat of Limnos’. For years, this white variety has grown extensively on the island, giving wines of Protected Designation of Origin. Wanting to emphasise this origins, we designed a monogram from the initials of the greek words Moschato and Lemnos, the two letters that also constitute the code for the determination of the PDO of the product. Following the same monogram form comes the label wrapping around the bottle."

Greek White Wine Redesign Packaging and Brand Design / World Brand & Packaging Design Society
Greek White Wine Redesign Packaging and Brand Design / World Brand & Packaging Design Society
Greek White Wine Redesign Packaging and Brand Design / World Brand & Packaging Design Society
Greek White Wine Redesign Packaging and Brand Design / World Brand & Packaging Design Society

Design Agency: Luminous Design Group
Brand / Project Name: Muscat of Limnos
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design
Location: Greece
Market Country: Multiple Countries
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bottle
Substrate / Material: Glass, Pulp Paper