Packaging design for Traditional Products Normally and Originally Served at Weddings

Packaging design for Traditional Products Normally and Originally Served at Weddings / World Brand & Packaging Design Society

Luminous Design Group - Melekouni

" Package design for this traditional product originally served in weddings. 'Melekouni' is a rhombus-shaped traditional soft sesame seed candy from Rhodes. The design approach was based on a centre illustration telling the product's story through its main ingredients. A sesame seed, a drop of honey and an almond are showcased in the front of the pack underlining the products process, naturalness and friendly nature of treat. Custom container was designed so it can be distributed worldwide in an effort to export traditional goods."

Packaging design for Traditional Products Normally and Originally Served at Weddings / World Brand & Packaging Design Society
Packaging design for Traditional Products Normally and Originally Served at Weddings / World Brand & Packaging Design Society
Packaging design for Traditional Products Normally and Originally Served at Weddings / World Brand & Packaging Design Society
Packaging design for Traditional Products Normally and Originally Served at Weddings / World Brand & Packaging Design Society
Packaging design for Traditional Products Normally and Originally Served at Weddings / World Brand & Packaging Design Society

Design Agency: Luminous Design Group
Brand / Project Name: Filema Rodion / Melekouni
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Greece
Market Country: Multiple Countries
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Confectionery
Packaging Format: Case
Substrate / Material: Pulp Carton, Pulp Paper