One of the Most Famous English Fairy Tales Inspires the Label Design for a Apricot Spirit

One of the Most Famous English Fairy Tales Inspires the Label Design for a Apricot Spirit / World Brand & Packaging Design Society

NovaBrand - Green Witch

"GreenWitch brand name is a wordplay that relates it both to witchcraft and London. The label presents one of the most famous English fairy tales "Jip and the witch of Walgrave". Brutal and quarrelsome witch Haulite carries in a bag the green-eyed prankish elf Jip while riding her cat through the forest. This touching and amusing tale for kids that tells about an evil hag that is going to fry and eat a forest elf perfectly suits the role of the brand legend of GreenWitch — a potion that facilitates digestion.
The first line of a funny English song "Which witch is which" stands next to the GW monogram on the bottle cap, equally providing additional context and depth to the brand."

One of the Most Famous English Fairy Tales Inspires the Label Design for a Apricot Spirit / World Brand & Packaging Design Society
One of the Most Famous English Fairy Tales Inspires the Label Design for a Apricot Spirit / World Brand & Packaging Design Society
One of the Most Famous English Fairy Tales Inspires the Label Design for a Apricot Spirit / World Brand & Packaging Design Society
One of the Most Famous English Fairy Tales Inspires the Label Design for a Apricot Spirit / World Brand & Packaging Design Society
One of the Most Famous English Fairy Tales Inspires the Label Design for a Apricot Spirit / World Brand & Packaging Design Society
One of the Most Famous English Fairy Tales Inspires the Label Design for a Apricot Spirit / World Brand & Packaging Design Society
One of the Most Famous English Fairy Tales Inspires the Label Design for a Apricot Spirit / World Brand & Packaging Design Society

Design Agency: NovaBrand
Brand / Project Name: Green Witch
Project Type: Consumer Brand Creation, Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Branding, Consumer Rebranding
Location: Russia
Market Country: Russia
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Spirits
Packaging Format: Bottle
Substrate / Material: Glass