New Tea Series Packaging Design for Pioneers of Organic Movement
Studio Chapeaux - Lebensbaum - Wanderlust Tea
" Lebensbaum, a pioneer of the organic movement, produces organic food of the finest quality. The look of the new tea series is intended to emphasise the superior nature of the product while evoking the unique Lebensbaum feeling.
The idea: the Lebensbaum Wanderlust. The new imagery tells the story of tea culture around the world: the search for the best ingredients, the emergence of new partnerships and the experience of unforgettable moments. 21 varieties convey snapshots of this journey, communicating the Lebensbaum Wanderlust and passion for natural food.
Everywhere you go, the world tastes a bit different."
Design Agency: Studio Chapeaux
Brand / Project Name: Lebensbaum - Wanderlust Tea
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Product Naming
Design Deliverables: Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Market Country: Multiple Countries
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Beverages
Packaging Format: Box
Substrate / Material: Pulp Carton