Brand Identity Design and Take Away Packaging for an Italian Restaurant

Brand Identity Design and Take Away Packaging for an Italian Restaurant / World Brand & Packaging Design Society

 Luminous Design Group - Toscana

"Logo design and take away packaging for the Toscana Italian restaurant. Drawing inspiration from the Italian region itself and in order to emphasise on the authenticity of its traditional flavour, we designed the logo based on the clear geometric forms that the raw materials the restaurant's kitchen uses, as they’re composed to create the form of a horse with feathers as a reference to the typical Tuscan region's coat of arms. Typography takes a leading role on the packaging while combined with the emblematic elements of the Toscana region, creating a classic but also contemporary aesthetic. The overall result differentiates itself from the common approach of the industry’s competition, communicating direct and powerful messages making an impactful sense of authenticity."

Brand Identity Design and Take Away Packaging for an Italian Restaurant / World Brand & Packaging Design Society
Brand Identity Design and Take Away Packaging for an Italian Restaurant / World Brand & Packaging Design Society
Brand Identity Design and Take Away Packaging for an Italian Restaurant / World Brand & Packaging Design Society
Brand Identity Design and Take Away Packaging for an Italian Restaurant / World Brand & Packaging Design Society
Brand Identity Design and Take Away Packaging for an Italian Restaurant / World Brand & Packaging Design Society
Brand Identity Design and Take Away Packaging for an Italian Restaurant / World Brand & Packaging Design Society
Brand Identity Design and Take Away Packaging for an Italian Restaurant / World Brand & Packaging Design Society
Brand Identity Design and Take Away Packaging for an Italian Restaurant / World Brand & Packaging Design Society
Brand Identity Design and Take Away Packaging for an Italian Restaurant / World Brand & Packaging Design Society
Brand Identity Design and Take Away Packaging for an Italian Restaurant / World Brand & Packaging Design Society
Brand Identity Design and Take Away Packaging for an Italian Restaurant / World Brand & Packaging Design Society
Brand Identity Design and Take Away Packaging for an Italian Restaurant / World Brand & Packaging Design Society

Design Agency: Luminous Design Group
Brand / Project Name: Toscana
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
Design Deliverables: Consumer Rebranding, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
Location: Greece
Market Country: Greece
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Fresh Food
Packaging Format: Box
Substrate / Material: Pulp Carton, Pulp Paper