New Brand and Packaging for a Gourmet Popcorn Store in México
MIUNA - Vuela Paloma
" The brand strategy of Vuela Paloma is work like an accomplice for that woman who wants to give a very cute gift to her loved ones. So to accomplish the strategy we select packagings with sizes and formats that were ideal for a gift and create a graphic design that works like a wrapping paper.
To represent complicity in the graphic design we use two types of patterns, the paint strokes represent the customer and the vectors the brand that works together to archives the goal, in this cases a beautiful composition."
Design Agency: MIUNA
Brand / Project Name: Vuela Paloma
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
Market Country: Mexico
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Bakery
Packaging Format: Bag, Box, Can, Pouch
Substrate / Material: Pulp Carton, Pulp Paper