Modern Packaging Design for Thousands Year Old Drink

Modern Packaging Design for Thousands Year Old Drink / World Brand & Packaging Design Society

Orhan Irmak Tasarım - Pınar Kefir Packaging Design

" Fermented milk drink also known as kefir / kephir has a rapidly growing market in Turkey in parallel to healthy food trend. Pınar is the leading dairy brand of Turkey and Pınar Kefir is the latest player on the Turkish supermarket shelves. The new packaging design for Pınar Kefir is strongly identifiable with its simple yet colorful design. The organic shape of the bottle is highlighted with the graphic design as well. In order to give reference to the naturalness of the product, white color is used as the base color. However, side parts of the bottle together with the caps give strong reference to fruits, where green is chosen for the plain variant. The white background also creates a strong contrast with the vibrant variant color of each variant, giving the fresh, dynamic and healthy feeling. Istanbul based Orhan Irmak Tasarım is well known for their packaging design projects addressing local consumer needs and market dynamics with global perspectives. The agency is a member of GLBA - Global Local Branding Alliance. In addition to its Istanbul office, GLBA also has offices in New York, Berlin, Shanghai, Moscow, Sao Paulo and Johannesburg."

Design Agency: Orhan Irmak Tasarım
Brand / Project Name: Pınar Kefir Packaging Design
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Product Brand Architecture
Design Deliverables: Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Turkey
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Beverages
Packaging Format: Bottle, Sleeve
Substrate / Material: Plastic