Armenian Premium Vodka Packaging Design with Hand Drawing Characters

Armenian Premium Vodka Packaging Design with Hand Drawing Characters / World Brand & Packaging Design Society

formascope design - Kensatu: The Gods of Sun

"Challenge

Create label designs for spirit’s different fruit flavours. The identity should translate the high quality of spirit and is expected to have a premium look.

Solution

Sunlight is an essential ingredient for plant growth. Based on this fact, we came up with a legend in which each fruit has its own god of sun who is stimulating its growth. Gods and goddesses of Sun used their sacred energy to accomplish the creation of fruits and no human was ever participant in that celebration of life. The word “Kensatu” in Armenian means “life-giving”, that's what the celebration symbolized: Gods giving life to their offsprings consuming their abundance and becoming invigorated eventually to be gladfully served to the earthly men as creatures of pleasure.  
On the shelf, the tastes are distinguished by different portraits that were carried out through a hand-drawing technique to illustrate the original characters."

Armenian Premium Vodka Packaging Design with Hand Drawing Characters / World Brand & Packaging Design Society
Armenian Premium Vodka Packaging Design with Hand Drawing Characters / World Brand & Packaging Design Society
Armenian Premium Vodka Packaging Design with Hand Drawing Characters / World Brand & Packaging Design Society
Armenian Premium Vodka Packaging Design with Hand Drawing Characters / World Brand & Packaging Design Society
Armenian Premium Vodka Packaging Design with Hand Drawing Characters / World Brand & Packaging Design Society
Armenian Premium Vodka Packaging Design with Hand Drawing Characters / World Brand & Packaging Design Society

Design Agency: formascope design
Brand / Project Name: Kensatu: The Gods of Sun
Client: Nahapet Brandy Company
Conceptual Idea, Design: Karen Gevorgyan
Conceptual Idea, Illustration: Armenak Grigoryan
Copywriting: Ani Gevorgyan
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, None of the Above
Design Deliverables: Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
Location: Armenia
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Spirits
Packaging Format: Bottle
Substrate / Material: Glass