Delivering Real Appetite Appeal with New Packaging Design for Specialist Baby Food Brand

Delivering Real Appetite Appeal with New Packaging Design for Specialist Baby Food Brand / World Brand & Packaging Design Society

Davison Williams - For Aisha Stage 4 Baby Food Packaging Design

" For Aisha is a specialist baby food brand inspired by cuisines from around the world. As an ambitious young business, they are looking to build on the success of their early stage baby foods with the launch of an exciting new product for toddlers (aged 1-3 years).

Davison Williams was tasked with helping For Aisha evolve their range and deliver packaging design solutions that had real appetite appeal and a more sophisticated look & feel than your average baby food brand.

It was vital that the new packaging design built on the distinct brand identity For Aisha has worked so hard to create.

Our approach included commissioning premium photography to showcase the very best and freshest ingredients, developing a range of new colours that were more refined and grown-up, whilst at the same time ensuring the brand name remained centre stage. Ultimately, the aim was to achieve shelf standout and even tantalise the taste buds of mums and dads on their weekly shop.

For Aisha think the new packaging designs look absolutely yummy! 

“It was a big ask but we are absolutely delighted with the results. Davison Williams have retained our strong logo and brand positioning and quality food cues for these super exotic recipes.” Commented Mark Salter, For Aisha’s Founder."

Design Agency: Davison Williams
Brand / Project Name: For Aisha Stage 4 Baby Food Packaging Design
Design Deliverables: Consumer Graphic Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Cupboard Food
Packaging Format: Sleeve
Substrate / Material: Pulp Board