Mineral Water Branding and Structural Packaging Design Communicates Deep Water Origins
Alexey Lysogorov - Kyrgyz Mineral Water "Issyk-Ata"
" New design for Kyrgyz Mineral Water "Issyk-Ata" contains symbolism associated with deep water origin. New bottle form associated with mountain trees. The water coming from the depths has useful healing properties, and the orange color in design is a symbol of hot springs (Issyk - from Kyrgyz language is "hot"), and the conventional "arrow down" shows the origin of water from the depths of a unique source."
Design Agency: Alexey Lysogorov
Brand / Project Name: Issyk-Ata
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Product Naming
Design Deliverables: Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Market Country: Multiple Countries
Market Region: Asia
Project Type: Freelance Commercial / Published
Project Category: Beverages
Packaging Format: Bottle
Substrate / Material: Glass