Brand Positioning and Identity, Flagship Packaging and Website for Beijing Craft Beer

Brand Positioning and Identity, Flagship Packaging and Website for Beijing Craft Beer / World Brand & Packaging Design Society

CODO Design - Prodigy Brewing

"Prodigy Brewing is a new craft brewery in Beijing, China. We had the privilege of going on a whirlwind trip to Beijing to meet their team and explore how ideas of Education, Pedigree and Quality could come together to tell a compelling story and connect with Chinese beer drinkers. This guided us as we went on to frame their brand positioning and identity, flagship packaging and website."

Brand Positioning and Identity, Flagship Packaging and Website for Beijing Craft Beer / World Brand & Packaging Design Society
Brand Positioning and Identity, Flagship Packaging and Website for Beijing Craft Beer / World Brand & Packaging Design Society
Brand Positioning and Identity, Flagship Packaging and Website for Beijing Craft Beer / World Brand & Packaging Design Society
Brand Positioning and Identity, Flagship Packaging and Website for Beijing Craft Beer / World Brand & Packaging Design Society
Brand Positioning and Identity, Flagship Packaging and Website for Beijing Craft Beer / World Brand & Packaging Design Society
Brand Positioning and Identity, Flagship Packaging and Website for Beijing Craft Beer / World Brand & Packaging Design Society

Design Agency: CODO Design
Brand / Project Name: Prodigy Brewing
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
Location: United States America
Market Country: China
Market Region: Asia
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Packaging Format: Bottle
Substrate / Material: Glass