Provocative Railway Aesthetics for Russian Vodka Named after the Carriage Attendants

UNIQA_presentation_2018-3

Uniqa Creative Engineering - Provodnitsa Vodka

"Provodnitsa vodka is named after the carriage attendants, who are a significant part of Russian railway aesthetic. This vodka is about the romance of travel and profound conversations with fellow travelers. The design is extremely feminine as the product created largely for male audience. After all, women in uniform always attract attention!"

Provocative Railway Aesthetics for Russian Vodka Named after the Carriage Attendants / World Brand & Packaging Design Society
Provocative Railway Aesthetics for Russian Vodka Named after the Carriage Attendants / World Brand & Packaging Design Society
Provocative Railway Aesthetics for Russian Vodka Named after the Carriage Attendants / World Brand & Packaging Design Society

Design Agency: Uniqa Creative Engineering
Brand / Project Name: Provodnitsa Vodka
Project Type: Consumer Brand Creation
Strategic Deliverables: None of the Above
Design Deliverables: Consumer Brand Creation
Location: Russia
Market Country: Russia
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Spirits
Packaging Format: Bottle
Substrate / Material: Glass