First Whisky to be Distilled in St Andrews in Over 160 Years
Tangent - Eden Mill single malt whisky series
" Tangent is proud to have designed and help launch Eden Mill’s first Single Malt whisky expressions – the first distilled in St Andrews in over 160 years.
St. Andrews is an historic Scottish seaside town best known for the world’s most iconic golf course and Scotland’s oldest University. It has and a rich distilling heritage, with the Haig family running the Seggie Distillery until 1860. Eden Mill are picking up where the Haigs left off, reviving the very same site in 2012 to become Scotland’s first single-site brewery and distillery.
With processes rooted in tradition and a pioneering spirit and innovative approach that consistently pushes boundaries, Eden Mill embrace the best of old and new. Tangent has reflected this in every aspect of their brand and family of products, notably their super-premium gin range and craft beers.
For this commemorative release of 300 bottles, we designed a custom 70cl glass bottle with a pyramidal tactile mark of quality. The diamond label shape takes inspiration from vintage labels once used by the Haig family and our typographical approach taking cues from 19th Century elaborate curves and styling. Individually numbered oak boxes were handcrafted and engraved in Scotland.
Eden Mill have also launched a 20cl Hip Flask series, showcasing their commitment to innovation and experimentation. These seven offerings demonstrate the creative potential of working with different mashbills, processes, maturation techniques and wood types. A colour strategy was applied to differentiate each liquid, inject modernity and create standout in a competitive marketplace.
The launch follows the announcement in February that Eden Mill is set to expand to a new £4m distillery and brewery.
Pack shots in collaboration with Paul Hampton.
“Eden Mill is all about challenging the norms whilst having a healthy respect for tradition. Our talented and creative team seek to make the very best small batch single malt scotch whisky in the world, whilst having a good bit of fun along the way. We’ve worked with Tangent since 2015 to develop a new brand proposition for our core brand and full product portfolio. Tangent consistently bring energy, passion and flair as well as a well thought out rationale.”
Paul Miller, Co-Founder, Eden Mill
“Having worked closely with Eden Mill on this project for over a year, we are incredibly proud to see it launch. We incorporated historical details in a modern way – embracing the best of old and new. Its an exciting time to develop a brand that isn’t afraid to push boundaries and cut it’s own path.”
Andrew Stevenson, Creative Director, Tangent
Design Agency: Tangent
Brand / Project Name: Eden Mill single malt whisky series
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
Location: United Kingdom
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Spirits
Packaging Format: Bottle
Substrate / Material: Glass, Wood