Brand and Packaging Design for Italian Premium Segment Line of Ice Cream
AVC - Fresco Bellissimo
"Fresco Bellissimo – premium segment line of ice cream with a natural fillers. Italian name sets up the product character and visual solution for packaging. Premium and rich taste was underlined with usage of the specific color segment (black, chocolate, gold).
Key design feature — focus on the product. Food zone has been implemented with the help of appetizing illustrations, were we’ve managed to show all the layers & textures of the elegant dainty."
Design Agency: AVC
Brand / Project Name: Fresco Bellissimo
Project Type: Consumer Brand Creation
Design Deliverables: Consumer Graphic Packaging Design
Market Country: Belarus
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Confectionery
Packaging Format: Flow-Pack
Substrate / Material: Plastic