New Brand Creation and Packaging Design for Australian Energy Bars

New Brand Creation and Packaging Design for Australian Energy Bars / World Brand & Packaging Design Society

 Jam&Co Design Pty Ltd - Bear Naked

"Being an established US brand Jam&Co was tasked with adapting the brand for the Australian market. Key consideration points were determining how the notion of ‘Bears’ would translate here and identifying humour that would resonate with Australian’s but still stay true to the Bear Naked brand essence."

New Brand Creation and Packaging Design for Australian Energy Bars / World Brand & Packaging Design Society
New Brand Creation and Packaging Design for Australian Energy Bars / World Brand & Packaging Design Society
New Brand Creation and Packaging Design for Australian Energy Bars / World Brand & Packaging Design Society
New Brand Creation and Packaging Design for Australian Energy Bars / World Brand & Packaging Design Society

Design Agency: Jam&Co Design Pty Ltd
Brand / Project Name: Bear Naked
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Branding, Consumer Visual Brand Identity
Location: Australia
Market Country: Australia
Market Region: Oceania
Project Type: Agency Commercial / Published
Project Category: Snack
Packaging Format: Flow-Pack
Substrate / Material: Plastic