Modern and Bold Design for Packaging of Special Kind of Flavoured Italian Pasta

Modern and Bold Design for Packaging of Special Kind of Flavoured Italian Pasta / World Brand & Packaging Design Society

Studio La Regina - Pasta aromatizzata Conte

"Pasta Conte is an Italian pasta factory that produces a special kind of flavored pasta.

- The Lemon specialty is an exclusive combination of pasta and Lemons from Rocca Imperiale PGI.
- The Bergamot specialty combines the pasta with the unique taste of the Calabrian Bergamot.
- The Onion specialty is the perfect union between pasta and the taste of onions typical of Calabria.

Studio La Regina took care of the packaging of this truly unique product, enhancing the particularity of strong aromas with bright colors. The chosen font refers to the decorations that the great chefs perform on the dishes.

The black background with black-on-black clear UV overprint embellishes the product in a playful way and underline its uniqueness."

Modern and Bold Design for Packaging of Special Kind of Flavoured Italian Pasta / World Brand & Packaging Design Society
Modern and Bold Design for Packaging of Special Kind of Flavoured Italian Pasta / World Brand & Packaging Design Society
Modern and Bold Design for Packaging of Special Kind of Flavoured Italian Pasta / World Brand & Packaging Design Society

Design Agency: Studio La Regina
Brand / Project Name: Pasta aromatizzata Conte
Project Type: Consumer Brand Redesign
Design Deliverables: Consumer Graphic Packaging Design
Location: Italy
Market Country: Italy
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Fresh Food
Packaging Format: Sachet
Substrate / Material: Plastic, Pulp Paper