Portuguese tiles give life to the new collection of Luxury Amenities

Portuguese tiles give life to the new collection of Luxury Amenities / World Brand & Packaging Design Society

M&A Creative Agency - Saudade by Lousani

"It was from the Portuguese tile which adorns buildings, streets and alleys through Portugal that the graphic concept for the new amenities line of Lousani Luxury Amenities came form. A brand that provides the most important national hotel units. This line honors Portugal and pays tribute to the most portuguese feeling, "Saudade". It's the feeling of missing something or someone. 

With 500 years of production, the portuguese tile is very associated with traditional and classic. However, to focus the brand strategy the packaging design is contemporary. Blue an white and each tile has a history to tell that creates a fresh pattern. This new amenities line could be part of the decor of the room."

Portuguese tiles give life to the new collection of Luxury Amenities / World Brand & Packaging Design Society
Portuguese tiles give life to the new collection of Luxury Amenities / World Brand & Packaging Design Society
Portuguese tiles give life to the new collection of Luxury Amenities / World Brand & Packaging Design Society
Portuguese tiles give life to the new collection of Luxury Amenities / World Brand & Packaging Design Society
Portuguese tiles give life to the new collection of Luxury Amenities / World Brand & Packaging Design Society
Portuguese tiles give life to the new collection of Luxury Amenities / World Brand & Packaging Design Society
Portuguese tiles give life to the new collection of Luxury Amenities / World Brand & Packaging Design Society

Design Agency: M&A Creative Agency
Brand / Project Name: Saudade by Lousani
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Product Brand Architecture
Design Deliverables: Consumer Graphic Packaging Design
Location: Portugal
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Health and Beauty
Packaging Format: Bottle, Box
Substrate / Material: Plastic, Pulp Paper