Miller Harris Set Perfumers, Publishers, Florists and Designers alike a Challenge

JKR481_01_MH_CD_PR Assets_Rough Plan

Jones Knowles Ritchie -  Miller Harris / Tender & Scherzo

"The pages of F. Scott Fitzgerald’s Tender Is The Night contain many things. Love and loss. Vibrancy and darkness. Beauty and violence. And for London perfume house Miller Harris, a brief.

Inspired by the novel’s fleeting moment of transcendence: “a scherzo of colour” in a Riviera Garden, Miller Harris set perfumers, publishers, florists and designers alike a challenge: to bring Fitzgerald’s words to life.

Our design creates a rich, visual language of bleeding colour and scattered ink, imbuing every aspect from pack structure to launch campaign, with the rich, fragile emotion of the story."
 

JKR481_01_MH_CD_PR Assets_Rough Plan
JKR481_01_MH_CD_PR Assets_Rough Plan
Miller Harris Set Perfumers, Publishers, Florists and Designers alike a Challenge / World Brand & Packaging Design Society
JKR481_01_MH_CD_PR Assets_Rough Plan
JKR481_01_MH_CD_PR Assets_Rough Plan
JKR481_01_MH_CD_PR Assets_Rough Plan
Miller Harris Set Perfumers, Publishers, Florists and Designers alike a Challenge / World Brand & Packaging Design Society
Miller Harris Set Perfumers, Publishers, Florists and Designers alike a Challenge / World Brand & Packaging Design Society


Design Agency: Jones Knowles Ritchie
Brand / Project Name: Miller Harris / Tender & Scherzo
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Visual Brand
Identity, Consumer Graphic Packaging Design
Location: Global
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Health and Beauty
Packaging Format: Bottle, Box
Substrate / Material: Pulp Paper