News: Dew Gibbons + Partners Marks 21st Anniversary by Rebranding as Free The Birds


"Brand communication and design agency DewGibbons+Partners, which works for a roster of international clients including Lumenis – the innovative healthcare tech company based in Israel - celebrates its 21st birthday this year by relaunching under a new name: Free The Birds. 

The multi-award winning agency began working for Lumenis in December 2016 following a competitive pitch. For its first project, the agency developed an identity and brand story for one of their leading aesthetic systems that would work with equal effect for the business across B2B and B2C.

Recently, it won a Gold at the Pentawards for its work for Hello Day - in the Healthcare Packaging category, and two Bronzes at the same event - for Lenor Inspired by Nature (Household Maintenance Packaging) and Hello Day (Brand Identity Programmes).

Headed up by Sara Jones, Nick Vaus and Paul Domenet, DewGibbons+Partners will officially rebrand on 30th April. Its decision to rebrand reflects the evolution of brand communication and design since its foundation in 1997. Free The Birds, inspired by a story about Leonardo Da Vinci, builds on the philosophy of Beautiful Thinking, created by the founding partners and at the core of the agency’s work."

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"The name Free The Birds reflects its approach of unpicking and unleashing client potential, and the agency’s relaunch follows a number of new business wins – including Bayer and Coty, which join longstanding clients Boots, Davidoff, Lindt, Marks & Spencer, Nestlé and Procter & Gamble – and a recent move to new offices in London’s Old Street.

It was also recently appointed by Nestlé to undertake a new brand creation project, and by animal welfare organisation Compassion in World Farming.

Paul Domenet, Free The Birds’ Creative Communications Director, said: “Our philosophy has always been to create brand design with a brand idea built in. With a clutch of new clients, we are moving beyond our core specialisms of beauty, health, luxury and lifestyle as we see a range of organisations recognise the importance of strategic design to gain differentiation in crowded marketplaces.”

Sara Jones, Partner at Free The Birds, said: “A diverse range of businesses both local and global are seeking design which goes way beyond aesthetics. Our clients don’t consider design a bolt-on, rather part of a strategy and ethos which leads the tone across all communications touchpoints, both internal and external.”

Partner Nick Vaus added: “Truly strategic design is much more than words and visuals. It answers company challenges and enables brands to fly. This has become increasingly important in a fragmenting media landscape. Our name change reflects what we perceive as a real renaissance in our offering with growing numbers recognising the need for design which incorporates brilliant brand ideas.”

Free The Birds offers design and communications services from brand identity to packaging, film, print and digital assets. 


‘There is no substitute for chemistry and we have enjoyed a long and very productive relationship with the inspirational people at Free The Birds. Sharing the same values has helped us to share the same success.’ Folke Schlueter, Principle Design Manager, Procter & Gamble

“The brand idea and thinking which the team at Free The Birds developed became central to the business and helped the teams - from design and packaging to communication to brand experience to product and service innovation. It became part of the fabric of the company. For a global brand, this is priceless.” Charles Awad, Chief Marketing Officer, Oettinger Davidoff

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Design Agency: From Dew Gibbons to Free The Birds 
Project Name:  Free The Birds
Location: London