Branding and Packaging for Sugar Free Ice Cream Company
Jo Cutri Studio - Denada
" Introducing the newest kid on the block Denada Sugar Free Ice Cream, completely guilt free and everything an ice cream should be silky, creamy and downright indulgent.
We wanted the packaging design look as good as a set as they do individually. With a focus on minimal design and close attention to choosing a rich pastel colour palette. The idea was to create premium appeal to a more sophisticated audience.
The great design challenge was to create an entire package design using only three colours for each flavour."
Design Agency: Jo Cutri Studio
Brand / Project Name: Denada
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design, Consumer Retail Design
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Frozen Food
Packaging Format: Box, Jar, Pot
Substrate / Material: Pulp Board, Pulp Carton, Pulp Paper