Greek Historic Distillery Produces Spirit Called Amaro a Bitter Aperitivo Drink

Greek Historic Distillery Produces Spirit Called Amaro a Bitter Aperitivo Drink / World Brand & Packaging Design Society

 Susami Creative Agency - Callicounis Amaro

"The historic Callicounis distillery, based in Kalamata, is the oldest Greek beverage industry. With over 40 international quality prizes, dozens of products and dynamic export activity, it is considered one of the most important Greek companies in its field.

Amaro is a Bitter Aperitivo drink, with intense red color, made with extracts from Greek herbs. Usually used as a cocktail ingredient along with orange or soda, it is one of the key ingredients of Negroni.

The drink's vivid red colour was used as visual apparatus to highlight its intense and passionate character. Strong, free typography refers to the light nature of the beverage. The screen printing on the bottle's surface is accompanied by a white cap which creates a strong contrast with the content."
 

Greek Historic Distillery Produces Spirit Called Amaro a Bitter Aperitivo Drink / World Brand & Packaging Design Society
Greek Historic Distillery Produces Spirit Called Amaro a Bitter Aperitivo Drink / World Brand & Packaging Design Society
Greek Historic Distillery Produces Spirit Called Amaro a Bitter Aperitivo Drink / World Brand & Packaging Design Society
Greek Historic Distillery Produces Spirit Called Amaro a Bitter Aperitivo Drink / World Brand & Packaging Design Society

Design Agency: Susami Creative Agency
Brand / Project Name: Callicounis Amaro
Photography: Giorgos Vitsaropoulos
Project Type: Consumer Brand Creation
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
Location: Greece
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Spirits
Packaging Format: Bottle
Substrate / Material: Glass