New Brand and Packaging Design for Beer Concept
Cutline Studio - Bier Garten
"Our team had opportunity to work with one of the biggest local companies occupying with distribution of international alcoholic beverages.
Design part of the project was based on the stylised elements of German gothic fonts.
We took German tradition of spending time in Beer Gardens as core of the concept, which gave us as well base for the logo elements and colour spectrum of the product.
Communication strategy of the trade mark was based mainly on its natural ingredients used in the preparation process, according to the famous German recipes. Taste and aroma of it aims to transfer all the beer lovers to the atmosphere of classy European "beer garden".
When we were making this project our main aim was to create a products that will be easy for perception on the new market. That is why, the main task was to quickly recognise the product name, and reference it to the classical beer traditions of Germany, which are positively perceived by the target audience.
Within the framework of the project, the developed range of beer bottles and logo of the trade mark, the color scale of the ruler allows the consumer to intuitively navigate through the shelf and choose needed type of the beer. Currently US market is the main territory of product distribution."
Design Agency: Cutline Studio
Brand / Project Name: Bier Garten
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Design
Market Country: United States America
Market Region: Global
Project Type: Agency Concept
Project Category: Beer & Cider
Packaging Format: Bottle, Box, Bucket, Can
Substrate / Material: Glass, Metal