Armenian Wine Labelling and Packaging Design to Serve as a Private Label
Backbone Branding - Santafe Wine
"Santafe Wine labeling and packaging is designed to serve as a private label for Santafe café. A seasonal café with a piece of nature in the heart of an urban environment.
We believe, one of the most precise creatures depicting the freedom and beauty of nature is the birds. With this in mind, we developed this branding concept heralding the Blue Tit as a symbol of nature, a bird that inhabits in Armenia. This non-migrator beautiful garden bird is quite loyal and is famed for clinging to the outermost branches. As a rule, these petite birds roost in ivy or evergreens; but in cold weather will shelter in a hole, which will represent the seasonality of the café. Hand-painted blue and yellow Santafe bird, paired with elegant typography make up the branding for this refined wine label. The transparent mate box of the wine designed with letters and lines creates the impression of a “cage” with a “window” on the bottom. The consumers set the bird free by opening the box and this concept completes the circle of nature and freedom associated with the brand."
Design Agency: Backbone Branding
Brand / Project Name: Santafe Wine
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
Market Country: Armenia
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bottle
Substrate / Material: Glas