Cracker Non Published Brand and Packaging Design Concept from Poland
Arkadiusz Stanikowski / VHS KID - Matz OH!
"Kupiec is among the major healthy food manufacturers in Poland. They have been operating in the market since 1987.
They wanted to redesign their export product line for English-speaking countries.
Matzoh (matza) is traditional jewish flatbread, made from wheat flour. Kupiec wanted to show that it is great, natural, healthy snack for everybody and it can be served with dip sauces (like an alternative for fat crackers).
With consideration of those facts:
1. the product’s competition had already good, established position in the market,
2. today colorfull, over-designed packages are outshouting one another each other from the store shelves…
…design ended up with irregular shape, atypical way of opening and clean look, so product can stand out from the crowd.
Matzoh have only simple, natural ingredients and these qualities also stay behind the design idea."
Design Agency: Arkadiusz Stanikowski / VHS KID
Brand / Project Name: Matz OH!
Project Type: Consumer Brand Creation, Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Rebranding, Consumer Brand Experience, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Concept / Non Published
Project Category: Bakery
Packaging Format: Bag, Box, Sleeve
Substrate / Material: Plastic, Pulp Paper