News: KFC Steps Up to the Memorabilia Plate and Randomly Knocks it out of the Park

final KFC Bucket.jpg

''Members of KFC’s loyalty scheme, the Colonel’s Club, are in for a treat as they are invited to celebrate the upcoming Royal Wedding with an exclusive ‘Kentucky Fine China’ bucket. The Colonel’s Club is KFC’s innovative national loyalty scheme, serving over 800 restaurants in the UK with unique rewards and offerings.The bucket is the latest reward members can claim and is truly fit for royalty as it’s made from fine English bone china. Created by creative agency Iris, the handmade limited edition bucket has been crafted by Milton China based in Stoke-on-Trent.Key features of the bucket include: Crafted from English fine bone china, Handmade in Stoke-on-Trent, the home of English pottery, 22 carat burnished gold rim, Kentucky Fine China hallmark of authenticity and Limited release of 25 pieces.'' By newsroom on May 16, 2018

KFC Steps Up to the Memorabilia Plate and Randomly Knocks it out of the Park / World Brand & Packaging Design Society

Credits: marcommnews.comKFC and Iris Worldwide


Design Agency: Iris Worldwide
Grant Hunter – ECD, Charlie Parker and Jonny Marsh – Creative team, Hazell White – Client, Guy Cain – Production, Adam Brocklebank – Production, Darren Mael – Design Director, Nell Forbes-Robertson – SAM, Mailie Lee – PM, Rich Edwards – Group Planning Director
Brand / Project Name: Royal Wedding with Kentucky Fine China
Project Type: Promotional Brand Creation
Design Deliverables: Consumer Graphic Packaging Design, Brand Promotional Memorabilia
Location: United Kingdom
Market Country: United Kingdom
Market Region: United Kingdom
Project Type: Agency Commercial / Published
Project Category: Fast Food, Promotional
Packaging Format: Bucket
Substrate / Material: Ceramics