Minimalist Label Design for Red Blend & Cabernet Franc from Winemakers in Argentina

Minimalist Label Design for Red Blend & Cabernet Franc from Winemakers in Argentina / World Brand & Packaging Design Society

Caliptra Creative Studio - Red Blend & Cabernet Franc - Label Design

EN
"For the winemakers of Alchimia, all the elements that come together in the creative magic that gives rise to their wines are of vital importance. This varietal is grown in an extreme terroir that faces droughts, full sun and high altitude, imprinting its character to this wine.

The packaging represented the extreme of the terroir with the letter X, contrasting colors and a minimalist aesthetic. "


ES
"Para los winemakers de Alchimia, todos los elementos que se unen en la magia creadora que da origen a sus vinos, son de vital importancia. Este varietal se cultiva en un terroir extremo que afronta sequías, sol pleno y mucha altura; imprimiéndole su carácter a este vino.

En el packaging se representó lo extremo del terroir con la letra equis, colores contrastantes y una estética minimalista."

Minimalist Label Design for Red Blend & Cabernet Franc from Winemakers in Argentina / World Brand & Packaging Design Society
Minimalist Label Design for Red Blend & Cabernet Franc from Winemakers in Argentina / World Brand & Packaging Design Society
Minimalist Label Design for Red Blend & Cabernet Franc from Winemakers in Argentina / World Brand & Packaging Design Society

Design Agency: Caliptra Creative Studio
Brand / Project Name: Red Blend & Cabernet Franc - Label Design
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
Design Deliverables: Consumer Visual Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Argentina
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bottle
Substrate / Material: Pulp Paper