Student Concept for Playful, Versatile and Fictional Character Brand and Packaging System for Brewery
Silvia Abruzzese - Temescal Brewery
" Temescal Brewery has been deeply shaped by Oakland values: the pursuit of innovation and a spirit of diversification. They believe that beer can catalyze communities and bring people together. This project re-imagines their brand and packaging system.
The inspiration for this design was the vibrant and multicultural community of people that gravitates towards Temescal Brewery. Each beer variety is paired with a fictional character whose image and personality matches their corresponding beer."
Design Agency: Silvia Abruzzese
Brand / Project Name: Temescal Brewery
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
Design Deliverables: Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Student Concept / Non Published
Project Category: Beer & Cider
Packaging Format: Bottle, Can
Substrate / Material: Glass, Pulp Paper