Turnstyle Designs Innovative 3-pack for Two Mountain Winery
Turnstyle - Two Mountain Rosé 3-pack
" Two Mountain Winery wanted to package their Rosé in a way that conveyed a sophisticated yet casual experience. They felt the box wine market was overly saturated and they specifically did not want to do a canned wine. From a marketing/branding perspective, glass bottles just feel better. And in a restaurant setting, when a bottle comes out to the table with a wine glass, it adds something special to the experience.
Why 3 bottles? The 3 bottles combined equal one standard (750mL) bottle of wine—each bottle equals a little bit more than one glass of wine. The Rosé itself, is the same estate-grown wine that is in Two Mountain’s standard size Rosé. All of their wine is grown, produced and bottled in the Yakima Valley.,"
Design Agency: Turnstyle
Brand / Project Name: Two Mountain Rosé 3-pack
Project Type : Consumer Brand Creation
Design Deliverables: Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: United States America
Market Country: United States America
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bottle, Box
Substrate / Material: Glass, Pulp Board