A Concept for Brand and Packaging Design for Plant-Based Foods from Mexico
mamba studio - Cocot
" Inspired by cow blotches trasnferidas to textures and colors of the earth and nature. Product aimed at a select audience of vegans who take care of the environment and their health. For the logo, a simple and geometric typeface was selected that made a contrast with the rusticity of the spots. A series of iconographies were designed that refer to times when man was fed only on natural products.
Our approach with clean, sans-serif typography gives Bonnard a luxurious feel mostly associated with high-end fashion brands. The gold foil stamp and clean type directly contrasts and at the same time elevates the would-be informal paint marks."
Design Agency: mamba studio
Brand / Project Name: Cocot
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Product Naming
Design Deliverables: Consumer Branding, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
Market Country: Mexico
Market Region: Global
Project Type: Freelance Promotional / Self Published
Project Category: Dairy
Packaging Format: Cup
Substrate / Material: Plastic