Belarusian Graphic Design for Sweet Collection for a New Premium Chocolates Collection

Belarusian Graphic Design for Sweet Collection for a New Premium Chocolates Collection / World Brand & Packaging Design Society

 Fabula Branding - BonGenie Sweet Collection

" BonGenie is launching Sweet Collection — a new range of chocolates. Agency's task is to present the product to the audience while preserving brand awareness and the recognizable and elegant style we developed for it before.
Large printed content, division of the typographic block into several layers, unconventional use of punctuation marks, and photo style remain the main visual focus points. We developed a new image on the basis of BonGenie restrained premium style.
The laconic design is also emphasized by printing features: a special lacquer coating makes the chocolates more visible on the matted velvet-like background, presenting them to the consumers in a more expressive way."

Belarusian Graphic Design for Sweet Collection for a New Premium Chocolates Collection / World Brand & Packaging Design Society
Belarusian Graphic Design for Sweet Collection for a New Premium Chocolates Collection / World Brand & Packaging Design Society
Belarusian Graphic Design for Sweet Collection for a New Premium Chocolates Collection / World Brand & Packaging Design Society
Belarusian Graphic Design for Sweet Collection for a New Premium Chocolates Collection / World Brand & Packaging Design Society
Belarusian Graphic Design for Sweet Collection for a New Premium Chocolates Collection / World Brand & Packaging Design Society
Belarusian Graphic Design for Sweet Collection for a New Premium Chocolates Collection / World Brand & Packaging Design Society

Design Agency: Fabula Branding
Brand / Project Name: BonGenie Sweet Collection
Project Type: Graphic Design
Design Deliverables: Consumer Graphic Packaging Design
Location: Belarus
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Confectionery
Packaging Format: Box
Substrate / Material: Pulp Carton