Agency Concept for New Brand for Gourmet Dog Food

Agency Concept for New Brand for Gourmet Dog Food / World Brand & Packaging Design Society

TIBOR+ - WALDI

"WALDI – Doggos Love Our Gourmet Dinners
Even if our four-legged friends like to get up to mischief and cause chaos, we know that we couldn’t live without them. Here at WALDI we understand the antics of our furry friends only too well and that’s why we wanted to do something special for them. We’ve created a selection of gourmet dog foods that’ll have every good girl and boy drooling with pleasure. 70% Organic meat enriched with delicious, vitamin-rich vegetables and cereals to ensure well-being, natural buoyancy, a shiny coat and - great when you’re out walking your dog - perfectly shaped poop.
Each variety is adorned with a typical dog owner quote, e.g. „He just wants to say hi!“, „It‘s OK! He’s friendly.“ or “He‘s Fluffy, Not Fat!”"

Agency Concept for New Brand for Gourmet Dog Food / World Brand & Packaging Design Society
Agency Concept for New Brand for Gourmet Dog Food / World Brand & Packaging Design Society
Agency Concept for New Brand for Gourmet Dog Food / World Brand & Packaging Design Society
Agency Concept for New Brand for Gourmet Dog Food / World Brand & Packaging Design Society
Agency Concept for New Brand for Gourmet Dog Food / World Brand & Packaging Design Society

Design Agency: TIBOR+
Designer: Tibor Hegedues
Copywriters: Harmen Biró
Consulting: Shane Costello
Brand / Project Name: WALDI - perfectly shaped poop
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Product Naming
Design Deliverables: Consumer Graphic Packaging Design
Location: Germany
Market Country: Germany
Market Region: Europe
Project Type: Agency Concept / Non Published
Project Category: Pets and Animals
Packaging Format: Can, Tin
Substrate / Material: Metal, Pulp Paper