Brand Creation for Indian Flavoured Tea Brand
Lemon Yellow - Organic Living
" Organic Living is a flavoured tea brand. It targets to adults and strives to remind them of the value of feeling fresh every morning. There are three main features of flavours and they are Mint, Lemon and Tulsi.
Organic Living product consist a organic tea line which is conscious with the environment.
The task was to create a packaging solution for loose tea that would enhance the core values of Organic Living as a brand in a modern, appealing way. We wanted to show the purity of the product so we decided to reinforce a beautiful shot of early morning mist that would capture the feeling.
Each colour tin reflects the different flavours of tea it holds inside.The organic flourishes on the packaging reflects the natural quality of the product, as organic living prides itself in bringing the finest selection of organic teas from the hills of Darjeeling."
Design Agency: Lemon Yellow
Brand / Project Name: Organic Living
Project Type : Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
Market Country: India
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Beverages
Packaging Format: Tin
Substrate / Material: Metal