Agency Concept for Birdie Kandy Wrap Packaging Design
reka.agency - Birdie Kandy
"For creating consumer brand Kandy wrap design it was invented the brand name hero-a cheerful birdie sitting on the candies cloud and pecking them. The brand design should underline the product particularity-namely that these are light, sugare and gluten free, ecologically clean and body fit products.
Cheerful colours, light lettering that are used for the logo design and SKU marking and signatures for indicating the taste, window original form for product presentation in the shape of cloud-,all these things serve to emphasize the main values and advantages of Kandy candies brand."
Design Agency: reka.agency
Brand / Project Name: Birdie Kandy
Project Type: Consumer Brand Creation
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
Market Country: Russia
Market Region: Europe
Project Type: Agency Concept / Non Published
Project Category: Confectionary
Packaging Format: Flow-Pack
Substrate / Material: Plastic