Consumer Brand Creation and Packaging Design for Kyrgyzstan Ice Cream

Consumer Brand Creation and Packaging Design for Kyrgyzstan Ice Cream / World Brand & Packaging Design Society

Alexey Lysogorov -  Pingui Gelato

"The main tool in the design was a new logo. A symbol that is original, but also very simple conveys information and images. The brand has several collections of flavors, which are formed in different ways, but the logo serves as the basis and connecting element in them. Minimalistic and strict, the design of the new ice cream quickly won a young and modern audience."

Consumer Brand Creation and Packaging Design for Kyrgyzstan Ice Cream / World Brand & Packaging Design Society
Consumer Brand Creation and Packaging Design for Kyrgyzstan Ice Cream / World Brand & Packaging Design Society
Consumer Brand Creation and Packaging Design for Kyrgyzstan Ice Cream / World Brand & Packaging Design Society
Consumer Brand Creation and Packaging Design for Kyrgyzstan Ice Cream / World Brand & Packaging Design Society
Consumer Brand Creation and Packaging Design for Kyrgyzstan Ice Cream / World Brand & Packaging Design Society
Consumer Brand Creation and Packaging Design for Kyrgyzstan Ice Cream / World Brand & Packaging Design Society
Consumer Brand Creation and Packaging Design for Kyrgyzstan Ice Cream / World Brand & Packaging Design Society

Design Agency: Alexey Lysogorov
Brand / Project Name: Pingui Gelato
Project Type: Consumer Brand Creation, Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Visual Brand Identity, Consumer Structural Packaging Design
Location: Kyrgyzstan
Market Country: Multiple Countries
Market Region: Asia
Project Type: Freelance Commercial / Published
Project Category: Frozen Food
Packaging Format: Cup, Jar, Pot
Substrate / Material: Pulp Board, Pulp Carton, Pulp Paper