A Surrealist Artwork of Paradise in the Form of a Wine Label

 A Surrealist Artwork of Paradise in the Form of a Wine Label / World Brand & Packaging Design Society

Ash Galzerano - Creative Art Studio - Krontiras Malbec

"A guiding requirement of this project was the need for this wine in particular to communicate the general essence of a biodynamic and organic cellar. Biodynamics considers the terrior as a living organism in which each of its parts has its own share of contribution and is responsible in its fair proportion of the final result. In this latent and indivisible tissue, men, animals, stars and Earth come together as a material and life-giving support. We opted for high-impact visual packaging whose concept was "paradise" understood as a system in which everything is harmonious and functional. The historical "Garden of the Delights" of El Bosco was the conceptual anchor and through its recontextualization it was disambiguated so that is symbolically alluded more to the winery in particular and less to a paradise in the abstract."

 A Surrealist Artwork of Paradise in the Form of a Wine Label / World Brand & Packaging Design Society
 A Surrealist Artwork of Paradise in the Form of a Wine Label / World Brand & Packaging Design Society
 A Surrealist Artwork of Paradise in the Form of a Wine Label / World Brand & Packaging Design Society
 A Surrealist Artwork of Paradise in the Form of a Wine Label / World Brand & Packaging Design Society
 A Surrealist Artwork of Paradise in the Form of a Wine Label / World Brand & Packaging Design Society
 A Surrealist Artwork of Paradise in the Form of a Wine Label / World Brand & Packaging Design Society
 A Surrealist Artwork of Paradise in the Form of a Wine Label / World Brand & Packaging Design Society
 A Surrealist Artwork of Paradise in the Form of a Wine Label / World Brand & Packaging Design Society
 A Surrealist Artwork of Paradise in the Form of a Wine Label / World Brand & Packaging Design Society
 A Surrealist Artwork of Paradise in the Form of a Wine Label / World Brand & Packaging Design Society
 A Surrealist Artwork of Paradise in the Form of a Wine Label / World Brand & Packaging Design Society
 A Surrealist Artwork of Paradise in the Form of a Wine Label / World Brand & Packaging Design Society
 A Surrealist Artwork of Paradise in the Form of a Wine Label / World Brand & Packaging Design Society

Design Agency: Ash Galzerano - Creative Art Studio
Brand / Project Name: Krontiras Malbec
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Product Naming, Consumer Product Brand Architecture
Design Deliverables: Consumer Visual Brand Identity, Consumer Graphic Packaging Design
Location: Argentina
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bottle
Substrate / Material: Glass, Pulp Paper