New Identity and Packaging Design for a Gluten-free Brand of Starchy Products

New Identity and Packaging Design for a Gluten-free Brand of Starchy Products / World Brand & Packaging Design Society

Solid studio - Bonrè - goodness is real

" A while ago we participated to a pitch that stimulated us a lot. 

Bonrè is a gluten-free food brand. 

We gave him a short name, simple to remember and easily referable to the concept of food. 
"Bonrè" is an italian buzzword that means "goodking". 
The pack uses an illustrated iconic figure that makes the product distinguishable. 

And then the king has a great beard!"

New Identity and Packaging Design for a Gluten-free Brand of Starchy Products / World Brand & Packaging Design Society
New Identity and Packaging Design for a Gluten-free Brand of Starchy Products / World Brand & Packaging Design Society
New Identity and Packaging Design for a Gluten-free Brand of Starchy Products / World Brand & Packaging Design Society
New Identity and Packaging Design for a Gluten-free Brand of Starchy Products / World Brand & Packaging Design Society
New Identity and Packaging Design for a Gluten-free Brand of Starchy Products / World Brand & Packaging Design Society
New Identity and Packaging Design for a Gluten-free Brand of Starchy Products / World Brand & Packaging Design Society
New Identity and Packaging Design for a Gluten-free Brand of Starchy Products / World Brand & Packaging Design Society

Design Agency: solid studio
Brand / Project Name: Bonrè - goodness is real.
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
Location: Italy
Market Country: Italy
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Cupboard Food
Packaging Format: Box, Sachet
Substrate / Material: Pulp Paper