New Branding and Packaging Design Flexes its Muscle

New Branding and Packaging Design Flexes its Muscle / World Brand & Packaging Design Society

 Hills Design - Fit Bakes Re Design

" We’ve just completed our latest work for Fitbakes – an exciting new range of healthy cakes handmade in the Cotswolds.

You don’t normally associate cakes with fitness and exercise, so it was an interesting brief for us to try and get across the client’s values of naturalness, health and fitness, while still making it clear to consumers what the product was about.

Our solution was to use a strong bold colour palette to help differentiate it from its main competitors and give it strong stand out in the chiller section. Along with the use of colour, we used a distinctive illustration style to convey the various flavour cues and make it easy to buy when on the go. The use of the sleeve allows for the wholesome cakes to be seen. Launching with seven flavours, the range also includes a generic version for limited editions to be introduced.
Not just guilt-free in taste, the packaging is also recyclable.

With the new design playing out across the website and marketing, we are sure these treats are going to fit in well for today’s health conscious individuals."


Design Agency: Hills Design
Brand / Project Name: Fit Bakes Re Design
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Rebranding
Location: United Kingdom
Market Country: United Kingdom
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Bakery
Packaging Format: Sleeve
Substrate / Material: Plastic