Scandinavian Design Feel for Finnish Craft Beer Brewing Company

Scandinavian Design Feel for Finnish Craft Beer Brewing Company / World Brand & Packaging Design Society

Matthias Waser Design - Beer label identity

"I had the pleasure to design the brand identity and label artwork for the new Finnish craft beer company Kakola brewing company which is based in Turku Finland.

The task was to create a clean and easy understanding label design to make the all day beers standing out in a unique way but following the look and feel of a scandinavian design feel.

Through the pattern design we can tell to the customer in a playful way the flavour and taste of the beer.

Aswell the colors are also related to the real color of the beers."

Scandinavian Design Feel for Finnish Craft Beer Brewing Company / World Brand & Packaging Design Society
Scandinavian Design Feel for Finnish Craft Beer Brewing Company / World Brand & Packaging Design Society
Scandinavian Design Feel for Finnish Craft Beer Brewing Company / World Brand & Packaging Design Society
Scandinavian Design Feel for Finnish Craft Beer Brewing Company / World Brand & Packaging Design Society
Scandinavian Design Feel for Finnish Craft Beer Brewing Company / World Brand & Packaging Design Society

Design Agency: Matthias Waser Design
Brand / Project Name: Kakola Beer label identity
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Product Brand Architecture
Design Deliverables: Consumer Branding
Location: Finland
Market Country: Finland
Market Region: Europe
Project Type: Agency Promotional / Self Published
Project Category: Beer and Cider
Packaging Format: Bottle
Substrate / Material: Glass