New Brand Creation for Artisan Costa Rican Chocolate Bites
Terricola - Crunchy Rocks
" Due to the need to expand the range of products and the worldwide appeal in the chocolate market, Go Artisan launches “original crispy almonds” with three different types of chocolate. In a different presentation that resembles decorative rocks, they’re asymmetric with different sizes that resemble the artisan and “handmade” side on which the brand is inspired.
Graphically the handmade essence of the brand was still used, creating a very rustic logo and illustration elements allusive to chocolate, differentiated by colors."
Design Agency: Terricola
Brand / Project Name: Crunchy Rocks
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Product Brand Architecture
Design Deliverables: Consumer Graphic Packaging Design
Location: Costa Rica
Market Country: Costa Rica
Market Region: Central America
Project Type: Freelance Commercial / Published
Project Category: Snacks
Packaging Format: Tube
Substrate / Material: Pulp Carton