The Redesign of Penhaligon’s Classical Fragrance Elisabethan Rose
Noreste - Elisabethan Rose
"The redesign of Penhaligon’s classical fragrance Elisabethan Rose, represents not only the union of dynasties at the end of the War of Roses, but the fusion and abstraction of historic and contemporary aesthetics, pursuing a timeless and exquisite experience.
The etched white box seeks to portray elegance, delicacy and regalness through the architectural lines found in British stonemasonry; while the red double rose contrasts and accentuates the beauty of the Tudor Rose, reflecting the femininity and power fit for a queen. The beginning of an Elizabethan era."
Design Agency: Noreste
Brand / Project Name: Elisabethan Rose
Project Type: Consumer Brand Redesign
Design Deliverables: Consumer Graphic Packaging Design
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Health and Beauty
Packaging Format: Bottle, Box
Substrate / Material: Glass, Pulp Carton, Pulp Paper