Brand Development for Mexican Artisanal Design of Contemporary Pieces for Modern Homes
Caracter - Cala Branding
"Cala creates contemporary pieces with Mexican artisans for modern homes. As a new business, they asked us to create their brand identity from scratch.
The name Cala was inspired by Diego Rivera's paintings, which featured artisans with calla lillies in the scene. The Brand Phrase, “Hecho a mano mexicana” translates to “Crafted by Mexican hands.”
This project involved creating a custom typeface. It’s inspired by raw strokes to evoke a natural, native look. This stenciled font is also easy to reproduce and use for the store's collateral.
Caracter also helped art direct the product photography and meant for it to evoke still-life paintings with fabric, flowers and dramatic lighting."
Design Agency: Caracter
Brand / Project Name: Cala Branding
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
Design Deliverables: Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
Design Direction: Adriana Longoria
Product Photography: Adriana Quintanilla
Portfolio Photography: Adriana Longoria
Client: Cala Interiores
Market Country: Multiple Countries
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Household
Packaging Format: Bag, Tag, Wrap
Substrate / Material: Pulp Carton, Pulp Paper