Concept Design for Tropicana with Clear Simplicity and Geometry

Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society

Berik Yergaliyev - Tropicana

"In the world there are thousands of designs of juices. Each design at different times had different tasks. One design demonstrates the naturalness of the drink with the help of material and texture, the other uses juicy images of fruits. It seems to me that to say the naturalness of a drink will soon become meaningless, since the naturalness of juices will become the norm. Food will become part of the lifestyle, as well as household items and clothing. The design of Tropicana juices is an attempt to make the product a little different. Clear geometry in the design speaks for simplicity and pedantry, the golden elements add a little bit of charm and premium."

Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society
Concept Design for Tropicana with Clear Simplicity and Geometry / World Brand & Packaging Design Society

Design Agency: Berik Yergaliyev
Brand / Project Name: Tropicana
Project Type: Consumer Brand Redesign
Design Deliverables: Consumer Graphic Packaging Design
Location: Kazakhstan
Market Country: Multiple Countries
Market Region: Global
Project Type: Freelance Concept / Non Published
Project Category: Beverages
Packaging Format: Box
Substrate / Material: Metal