Brand Identity System for Natural Ancient Cosmetics Brand from México
Dum Dum Studio - Alximia Brand Identity System
"Alximia is a new natural ancient cosmetics brand from Tulúm, Q. Roo, México. It is inspired by the moon, divine occultism, magic and alchemy; using materials of national origin, their mixes pay tribute to the wealth of the lunar phases and seeks to reconnect women with her personality.
They reached the office with the opportunity to develop the visual identity as well as packaging for their products. Since the brand is directed to women, we selected feminine tones to be incoportated across the identity… all with a good use of black. The identity was created under the premises of darkness, nature and minimal aesthetics."
Design Agency: Dum Dum Studio
Brand / Project Name: Alximia Brand Identity System
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice, Consumer Brand World
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Structural Packaging Design, Consumer Brand Guidelines
Market Country: Mexico
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Health and Beauty
Consumer Packaging Format: Bottle, Box
Substrate / Material: Glass