Brand Redesign for Transport and Logistics Enterprise in Brazil

Brand Redesign for Transport and Logistics Enterprise in Brazil / World Brand & Packaging Design Society

Hearted Design & Strategy - Transbagé Redesign

"Transbagé is a transport and logistics enterprise that has been operating for 16 years in Foz do Iguaçu/Brazil working exclusively with steel and serving importers and exporters in the Triple Border (Brazil, Argentina and Paraguay).

The origin of term “Bagé” is indigenous used by Tupi-Guarani and Charrua people, both native of southern Brazil. The identity brings out this reference that was already present in the brand but not exploited. Embrace this theme is a great way to create personality and reinforce the local identity. It is also something that makes a lot of sense when it comes to Latin America, which is largely influenced by the indigenous culture, having appeal in the three countries where the company operates."

Brand Redesign for Transport and Logistics Enterprise in Brazil / World Brand & Packaging Design Society
Brand Redesign for Transport and Logistics Enterprise in Brazil / World Brand & Packaging Design Society
Brand Redesign for Transport and Logistics Enterprise in Brazil / World Brand & Packaging Design Society
Brand Redesign for Transport and Logistics Enterprise in Brazil / World Brand & Packaging Design Society
Brand Redesign for Transport and Logistics Enterprise in Brazil / World Brand & Packaging Design Society
Brand Redesign for Transport and Logistics Enterprise in Brazil / World Brand & Packaging Design Society
Brand Redesign for Transport and Logistics Enterprise in Brazil / World Brand & Packaging Design Society
Brand Redesign for Transport and Logistics Enterprise in Brazil / World Brand & Packaging Design Society
Brand Redesign for Transport and Logistics Enterprise in Brazil / World Brand & Packaging Design Society
Brand Redesign for Transport and Logistics Enterprise in Brazil / World Brand & Packaging Design Society
Brand Redesign for Transport and Logistics Enterprise in Brazil / World Brand & Packaging Design Society
Brand Redesign for Transport and Logistics Enterprise in Brazil / World Brand & Packaging Design Society

Design Agency: Hearted Design & Strategy
Brand / Project Name: Transbagé Redesign
Project Type: Corporate Brand Redesign
Design Deliverables: Corporate Rebranding, Corporate Graphic Design, Corporate Brand Guidelines
Location: Brazil
Market Country: Brazil
Market Region: South America
Project Type: Agency Commercial / Published
Project Category: Transport