Nomad Philosophy in Search of the Best Ingredients, an Adventure of Brewing Happiness
Montalbán Estudio - Golden Promise Beer
"When Pilar and Alexander told us about their passion for beer, their nomad philosophy in search of the best ingredients and their Aragonese and North American roots, we saw that they really meant business. They were so serious about their plan that we thought that their most frequently used hop, called golden promise, was a perfect definition for them.
Once we had the name, a serious beer brand started to take shape. Staying far from the worn-out market of craft beer, we thought about Golden Promise as a long term project, with a ecognisable visual code related to their branding. The logo, with a typically industrial American typefont printed in gold, and the simple emblem in the shape of a hop create a memorable visual code. Also the engravings of explorers, settlers and miners give a context to the beer tradition and its adventurous spirit connects with those who are always looking for the taste of happiness."
Design Agency: Montalbán Estudio
Brand / Project Name: Golden Promise Beer
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Corporate Brand Naming, Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Brand Guidelines, Consumer Advertising
Market Country: Spain
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Substrate / Material: Glass